WILDFOX COUTURE - CLUELESS COLLECTION SS2013

In 1995, girl world changed forever when we were introduced to three strong-willed, perfectly dressed Beverly Hills babes named Cher, Tai, and Dionne. Amy Heckerling, the mastermind behind the cultural phenomenon, said it best through her leading lady Cher Horowitz, “So okay, I don't want to be a traitor to my generation and all but I don't get how guys dress today. I mean, come on, it looks like they just fell out of bed and put on some baggy pants and take their greasy hair - ew - and cover it up with a backwards cap and like, we're expected to swoon?" AS IF! 

Everything about the “Clueless” world captured a generation of girls who wanted it all, and who were going to look great getting it. Amy Heckerling created a bold new take on the modern girl amidst the sea of grunge that filled the 90’s. 

Wildfox’s Spring 2013 collection pays tribute to Heckerling, capturing the spirit of “Clueless” and their iconic leading ladies. We’re the Kids In America!

The collection tells the story of the girly dreamer in all of us. Wildfox strives to make girls feel good in what they are wearing, for nights you will remember forever and the days you wish would never end. 

Designer Kimberly Gordon describes, “I have always wanted to express something creatively that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl. It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters, I didn't just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more.”

The Clueless Collection is all about tees that start conversations, sweaters you can wear all day, sleep in and wear again the next day. 

They’re for throwing on so that you can run out the door and feel beautiful for just about any occasion.







Photos by Mark Hunter
Photo edit by Kimberley Gordon
Make up by Carlene K
Hair by  Anna Lee Fiorino and Tyron Dupre
NAIL SWAG nails by Natalie Nichole
Styling by  Kimberley Gordon, Meredith Leyerzaph & Emily Siegs
Executive Producer  Jimmy Sommers

Starring

Olivia Greenfield
Fatima Siad
Tanya Katysheva